Many web analytics services provide really handy internet traffic reports with info such as the amount of unique visitors to your site, or breakdowns of traffic by geographic location, pages viewed, referring websites, etc . And many services also offer reports on what terms visitors entered into their search sites, (Google, Yahoo, or MSN Bing), in order to arrive at your site. They can even report on technical information about your site’s visitors, like what browsers or operating systems they are using. Certain stat counters go even further, allowing you to actually segment your visitors. Therefore for example, they may offer reports that research only visitors that came from a selected referring site, or only visitors that appeared at your site thru a selected advertising campaign, or only those visitors who made purchases. You may even be ready to get a comprehensive look at how each visitor pages thru your internet site.

If you’ve an internet business or e-commerce site, you may have your traffic broken down into certain steps, like “who filled out a registration form, who put something in their shopping cart, who got the the checkout page, and who essentially paid for the service. If you go even one step further, you can invest in a web analytic service that not only provides you with the information, but also tells you what to do with it.