Are you hunting for the best free online marketing tool? The bad news is simply that it is probably hard to determine the best one, since it is dependent on your business, your target audience, the market, and other issues. But the better news is that there are plenty of that you can milk to build your image/brand and obtain leads and sales. One of the most well liked free tools today is Twitter. Its popularity increases exponentially each month and many new free “Twitter-enhancing ” products have also come out that may allow you to automate your Twitter account and save time. Try and keep it conversational and social. Avoid too much promotion. Then, you will look for people to follow–people who could have an interest in what you are offering. You can search by keyword to target the audience that you would like to follow. When you follow someone, they can often follow you back, and then you can let them know more about yourself and what you’ve got to offer, and they’re going to do the same.