In order to be in conformance with the law, and not be accused of spamming, there are a few things you need to do:

1. Your e-mail message must have a precise ‘from’ heading where you put in your name or the name of your company. 2. The subject line on your e-mail must be accurate and relate to the content of your e-mail.

3. 4. Make sure to obviously label your e-mail if it contains adult content. You cannot have a fake header on your email.

6. You must offer a clear, and free, link for the receiver to ‘un-scubscribe’ and if they click on that link they should instantly be removed from your email list and you shouldn’t send them another email. Having an ‘opt-in’ list is probably your absolute best protection against being charged with spam. This technique will inspire your website visitor to enroll to get your mails. They’re giving you permission to send them e-mails. So as to get them to join up to your list you can offer them an inducement like a free report or a multi part mini-course that they’re going to receive over a period of a week or so. Whatever you offer them to make them sign up, confirm it has real value to your subscriber. Take a little time and develop a report that has some real value and substance to it. I’m not an expert or a barrister so take care you take a little time and learn all of the fine details of the CAN SPAM law so that you can make sure your company is in compliance. Do not let the new laws frighten you off from utilizing mass e-mail marketing since it can be a extremely effective marketing tool for your business.

If you take the time to discover what all of the rules are and then you follow them, you’ll be in compliance and you’ll be able to add a lot of customers to your business which should finally lead to more sales, and that is what we all want.