So what are the SEO techniques that work? There are many theories behind SEO these days and unfortunately most of them go about getting backlinks often not the nicest way. But while links are the most important aspect of search engine optimization, there are other important things.

One of the most effective is constantly adding high quality content. By far the most underrated technique to boost SEO rankings. Really if people spend as much time to write on their sites as they spend getting backlinks, their rankings would increase significantly.

The first benefit  is the indexing. You can’t expect to rank high if the search spiders are not crawling your site regularly. The only way to achieve that is to update your site daily.

The second benefit are free backlinks from people who like your content. Do not underestimate the power of this. You may think, oh, nobody will link to me if I’m not a well known guru or an expert in my niche. That’s not true. While being popular certainly helps, you will still get links to interesting content.