Having a landing page for your product can make a difference between success and failure; it’s that important.However, just creating a simple landing page won’t do.
You need to make sure that it’s focused in every possible way so that it gets the highest conversion rates. There should be no surprises on your landing page when people arrive. There are a number of things that can adversely affect your landing page conversions, and lack of relevancy or inconsistency are a couple of them.
One of the greatest problem areas is dealing with trust issues with your visitors. Nowadays, there are a number of scams doing the rounds on the web, which means you should have a phone number listed on your page to let your prospects know that you’re genuine. If you have a business phone number, then it would not hurt if you included that on your landing page. You can even get a temp 800 number, and chances are really good that no one will ever use it. If you can, also show the physical address of your company to be more convincing. A strong call to action can have a great effect on your visitors, but only if the offer is good and you have stated your case convincingly. It has been proven time and again that the call to action is a must have piece of copy no matter where you are using it. You will test your different calls to action using the split test method of optimization. That is the job of the copywriter and when you write your landing page copy, that is then what you must do. You can learn to optimize your landing page conversion rates, and that is something you should always be working toward. Make no mistake about it, every hugely successful IM marketer took full advantage of using high converting landing pages. It is very common to see landing pages used by other marketers who make a lot of money. Do not forget to test your landing pages along the lines of A/B split testing.