A common mistake that new web-based marketers make is to create a website and then think about ways to get assured internet traffic to it. While that is an intuitive thought you need to really first put some research into the traffic before you even create your website. SEO is comprised of two elements: relevant keywords and back-links or, as a few of the people refer to them, inward links. Before you develop your site, you’ll need to have an idea of the keywords that you wish to target and make sure that they’re included in the internet site’s content so as to get warranted web traffic.